Have you ever received a comment that made you pause and see yourself differently?
Perhaps someone said, “Your determination is exemplary,” or “Those around you notice your thoughtfulness.”
How did you respond?
Maybe with, “I guess I’ve never seen myself in that light,” or “Really? I haven’t given it much thought.”
Responses like these are common—because most people don’t expect positive recognition. Our brains are wired with what scientists call the negativity bias, a natural tendency to notice what’s wrong more readily than what’s right. As a result, we often overlook the strengths and positive qualities in ourselves and others.
Endorsing Counters Negativity
Endorsing is the deliberate act of recognizing and articulating a person’s consistent character qualities.
It’s more than a compliment—it’s an intentional message of:
“I see you. I believe in you. I hold you in high regard.”
When we notice and communicate genuine strengths, we give others permission to embrace, believe, and internalize those truths. Endorsing strengthens identity, fosters confidence, and fuels positive behavior.
Imagine the collective impact if more of us endorsed others:
More kindness.
More compassion.
More wisdom, creativity, and resourcefulness.
A world where people live out what’s true about who they are.
Why Endorsement Matters
Endorsing helps replace false or limiting beliefs with accurate ones.
It changes how people think about themselves—and in turn, how they show up in the world.
When you endorse someone, you contribute to their growth, motivation, and resilience. It’s a simple act with profound influence.
How to Endorse Effectively
Make it personal, specific, and true.
Here are a few examples:
Sam, you consistently exhibit patience in challenging situations.
Melanie, you step up with creative initiative when something needs to be completed. Your decisiveness helps our team stay focused and on track.
Jermaine, you are punctual and dependable in completing the tasks you’re responsible for.
When you endorse someone authentically, it fuels intrinsic motivation—the inner drive to continue living out that character quality.
This Week
-
Be intentionally observant. Look for the character qualities others demonstrate.
-
Communicate what you notice. Speak it clearly and sincerely.
-
Celebrate for a moment. You’ve added a genuine truth to someone’s self-belief—one that may change their mindset and strengthen their character.
Because when you endorse others, you don’t just affirm behavior—you awaken belief.